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In the 1930's, Jacob Bloch made shoes for many Russian ballerinas, including Olga Spessitzava, Tamara Toumanova, Irina Baranova, David Lichine, Tatiana Riabouchinskaya and Helene Kirsova, all to their own specifications. His effort was so successful that it generated the creation of a full range of dance and dance fashion products. Since that time, Bloch's reputation for quality products has established the brand as one of the most trusted within the dance industry.